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Messages Recieved
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Page Likes Increased
Project Objectives
- Messages Engagement: Drive meaningful engagement and interaction with potential customers through personalized messages on Facebook and Instagram.
- Page Likes Growth: Increase the salon’s online presence by expanding the number of Facebook page likes.
Key Strategies Implemented
- Targeted Messages Campaigns: Executed two message-focused campaigns to effectively communicate with the target audience, showcasing Qube Beauty’s services and offers.
- Cost-Effective Clicks: Achieved a competitive cost-per-click, ensuring efficient utilization of the budget to drive traffic to the salon’s offerings.
- Strategic Page Likes Campaign: Launched a page likes campaign to bolster the salon’s online community, attracting a significant number of new likes at a cost-effective rate.
Results and Impact
- Engagement Success: The message campaigns achieved a combined reach of 94,830 with a total of 180 messages. This resulted in a meaningful connection with potential clients.
- Cost-Effective Clicks: Maintained a low cost-per-click across both campaigns, optimizing the budget and generating over 1,944 link clicks at a cost-effective rate.
- Page Likes Growth: Successfully garnered 1,077 new page likes, enhancing Qube Beauty’s online community and expanding its digital footprint.
Insights and Learnings
- Optimized Ad Spend: Careful budget allocation and strategic bidding resulted in cost-effective clicks and efficient message delivery.
- Responsive Audience: The high click-through rates and engagement metrics indicate a responsive and interested target audience.