Wright Body

About WrightBody

Semaglutide, initially formulated to regulate blood sugar levels in diabetes patients, has emerged as an injectable solution for weight loss. Extensive research revealed its effectiveness in aiding weight loss. This self-administered injection, taken weekly, has garnered remarkable results to the extent that its availability is now constrained. At Wright Body, our experts can assess your needs, prescribe Semaglutide, and have it conveniently delivered to your doorstep.

Details
Time Frame:

Jul 24 – Sep 24

Role:

Performance Marketer

Involvement:

Leads Generation and Social Media

Overview

WrightBody came to me to run their social media campaign to generate leads to sell their Semaglutide injection.

Campaign Highlights

Cold Audience Targeting: Targeting interest-based audiences in the US

Lead generation campaign

Generate leads on the website

Redirected the customers from Facebook ad to a sign-up form on Wright Body’s website

Strategy

  • Target Audience: Leveraging Facebook and Instagram’s powerful targeting options, we focused on reaching individuals in the US with interests related to weight loss, health, and wellness.
  • Lead Generation Focus: The campaign prioritized lead generation, directing viewers to a dedicated signup form on Wright Body’s website for further information and consultations.
  • Compelling Creatives: We created two types of ad creatives:
    • Carousel Ads: These visually engaging carousels showcased a 3-month weight loss plan, outlining the potential journey for those seeking effective weight management.
    • Static Images: Eye-catching static images highlighted the 3-month plan with a limited-time 20% discount incentive, grabbing immediate attention.

Results

The campaign exceeded expectations, delivering impressive results:

  • Leads Increased by 425%: We generated a significant increase in qualified leads for Wright Body, demonstrating the campaign’s effectiveness in attracting potential customers.
  • Reach Expanded by 723%: The campaign successfully connected Wright Body’s message with a much broader audience, raising brand awareness and expanding their reach.
  • Cost-Effective Success: We achieved a low CPM (cost per 1,000 impressions) of $38 and a CPC (cost per click) of $0.89, demonstrating a highly cost-effective approach to lead generation.

Key Takeaways

This case study showcases the power of targeted social media advertising in reaching the right audience and generating valuable leads. By understanding Wright Body’s goals and crafting compelling creatives, we were able to drive significant growth and brand awareness.