Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value.

Hairish Men's Salon

Challenge

Hairish Men’s Salon, a leading men’s salon brand, sought to attract new customers and generate leads through targeted social media campaigns. Their goal was to increase brand awareness, showcase their services, and drive traffic to their salons.

Details
Time Frame:

Mar 23 – Present

Role:

Social Media Marketer

Involvement:

Web, Socials and Ads

Solution

We implemented a multi-pronged social media strategy across Facebook and Instagram, focusing on lead generation and brand engagement.

Challenge

Product branding aims to differentiate the product from others in the market. By developing a unique identity, branding helps consumers quickly recognize the product and understand what makes it different or better than alternatives.
Strong branding can create a sense of community among users, where they identify with the product and share their experiences, further strengthening the brand’s presence.

Strategies Employed

  • Targeted Audiences:
    • Retargeting: Reconnected with users who interacted with Hairish’s social media pages within the past 180 days, keeping the brand top-of-mind.
    • Nearby Targeting: Targeted users with relevant interests living near Hairish salon locations, ensuring geographically relevant messaging.
    • Cold Audience Targeting: Expanded reach by targeting men in the city interested in men’s grooming and hairstyling.
  • Compelling Ad Creatives:
    • Reels: Leveraged trending Reels to showcase customer makeovers and salon ambiance, creating a dynamic and engaging experience.
    • Carousels: Presented salon deals and packages using visually appealing carousels, allowing viewers to swipe through different options.
  • Salon Promo Video: Developed a captivating video campaign to build brand awareness and highlight the overall salon vibe, fostering a sense of trust and experience.

Results

The campaign yielded impressive results, exceeding client expectations:

  • Leads Generated/Messages: 35,000 – A staggering 4275% increase from the previous 800 leads/messages, showcasing a significant growth in potential customers contacting Hairish.
  • Reach: 3,396,979 – A phenomenal 3402.80% increase in brand awareness compared to the prior reach of 96,979, exposing Hairish to a massive targeted audience.
  • Cost-Effectiveness:
    • CPM (Cost per 1,000 impressions): Rs 115.06 – Demonstrated efficient ad spend, reaching a large audience for a competitive cost.
    • CPC (Cost per Click): Rs 16.20 – Highlighted the effectiveness of converting ad interactions into valuable leads.
  • Link Clicks: 103,510 – A substantial number of users actively engaging with the campaign content and exploring Hairish’s website or social media pages.